NovaTaste Brands & Regions
NovaTaste Brands & Regions
A diverse portfolio of renowned brands is united under the NovaTaste umbrella. Innovative and high-quality, they offer solutions for every customer need, based on years of experience and serving regional markets and international requirements.
NovaTaste is the world leader in taste revolution. Our brands, such as WIBERG, Piasa, BSA and many more, are located around the globe.
Europe
NovaTaste Europe
Find out more about our brands, sites and products on offer in Europe. Here you'll find extensive information about WIBERG, Gewürzmühle Nesse, Gewürzmüller, Mühlehof-Gewürze, AMcO and REDBROOK.
The Americas
BSA WIBERG
BSA WIBERG (Canada) creates personalised savoury blends for industrial and artisanal processors, butchers and food service providers.
Founded in the late 1980s, the brand operates facilities in Montréal, Oakville and Vancouver in Canada. The company’s savoury solutions can be applied to animal proteins, plant-based foods, prepared meals, snacks, dairy, bakery, dressings, sauces and soups. They also provide food protection agents, meat cultures and meat processing equipment.
Piasa
Since 1996, Piasa has been at the forefront of the food taste and technology industry, pioneering new standards for innovation in the Mexican food market.
Piasa’s cutting-edge dry and liquid blend technologies deliver exceptional taste, functionality and shelf-life extension solutions for the meat, snacks, dairy and plant protein markets.
With a portfolio that includes high-quality seasonings, chili powders, sauces, dressings, breadings, marinades and texturized plant proteins, Piasa offers cutting-edge food solutions for customers’ unique market and process requirements.
Asia
THE MIGHTY
Since 1989, THE MIGHTY has been an innovative company in Bangkok, Thailand offering high-quality food ingredients and customised solutions to domestic and export markets.
THE MIGHTY’s product ranges include reaction flavours, flavour precursors, savoury condiments, culinary oils, cheese and dairy, and specialty blends.
The company applies its advanced R&D, quality systems and technical skills to food applications including snacks, noodles, processed meat and seafood, and sauces.
A journey to taste innovation
Discover the steps in NovaTaste's history
founded in Germany
founded in Austria
founded in Switzerland
founded in Germany
founded in Canada
founded in Thailand
founded in Ireland/UK
founded in Mexico
founded in Poland
successively acquired the above companies and all related brands
acquires the entire Frutarom Group
is created following a carve-out acquisition by PAI Partners