NovaTaste Brands & Regions

NovaTaste Brands & Regions

A diverse portfolio of renowned brands is united under the NovaTaste umbrella. Innovative and high-quality, they offer solutions for every customer need, based on years of experience and serving regional markets and international requirements.

NovaTaste is the world leader in taste revolution. Our brands, such as WIBERG, Piasa, BSA and many more, are located around the globe.

Europe

NovaTaste Europe

Find out more about our brands, sites and products on offer in Europe. Here you'll find extensive information about WIBERG, Gewürzmühle Nesse, Gewürzmüller, Mühlehof-Gewürze, AMcO and REDBROOK.

Learn more about NovaTaste Europe

The Americas

BSA WIBERG

BSA WIBERG (Canada) creates personalised savoury blends for industrial and artisanal processors, butchers and food service providers.

Founded in the late 1980s, the brand operates facilities in Montréal, Oakville and Vancouver in Canada. The company’s savoury solutions can be applied to animal proteins, plant-based foods, prepared meals, snacks, dairy, bakery, dressings, sauces and soups. They also provide food protection agents, meat cultures and meat processing equipment.

Learn more about BSA WIBERG

Piasa

Since 1996, Piasa has been at the forefront of the food taste and technology industry, pioneering new standards for innovation in the Mexican food market.

Piasa’s cutting-edge dry and liquid blend technologies deliver exceptional taste, functionality and shelf-life extension solutions for the meat, snacks, dairy and plant protein markets.

With a portfolio that includes high-quality seasonings, chili powders, sauces, dressings, breadings, marinades and texturized plant proteins, Piasa offers cutting-edge food solutions for customers’ unique market and process requirements.

Learn more about Piasa

BSA WIBERG

For over 75 years, McClancy has combined a passion for culinary excellence with a culture of collaboration and integrity. McClancy’s capabilities enable them to craft dry rubs and seasonings tailored to a wide range of categories, from classic flavors to emerging trends. What sets them apart is their ‘yes-centric’ approach to all that they do. McClancy works closely with its customers, adapting to their needs. McClancy predominantly works with brands, further processors/manufacturers and operators on product matching, formulation optimization, market trends and product innovation.

Learn more about McClancy

Asia

THE MIGHTY

Since 1989, THE MIGHTY has been an innovative company in Bangkok, Thailand offering high-quality food ingredients and customised solutions to domestic and export markets.

THE MIGHTY’s product ranges include reaction flavours, flavour precursors, savoury condiments, culinary oils, cheese and dairy, and specialty blends.

The company applies its advanced R&D, quality systems and technical skills to food applications including snacks, noodles, processed meat and seafood, and sauces.

Learn more about THE MIGHTY

A journey to taste innovation

Discover the steps in NovaTaste's history

1880

founded in Germany

1947

founded in Austria

    1947

    founded in South Carolina, US

      1979

      founded in Switzerland

        1986

        founded in Germany

          1989

          founded in Canada

            1989

            founded in Thailand

              1992

              founded in Ireland/UK

                1996

                founded in Mexico

                  1998

                  founded in Poland

                    2010-2017

                    successively acquired the above companies and all related brands

                      2018

                      acquires the entire Frutarom Group

                        2023

                        is created following a carve-out acquisition by PAI Partners